Casper & Ga, Bini Restaurent

Executive summary

In the age of speed, where technology and globalization are ruling the world through their own concepts, people around the world started to see the universe soaring around to be one common powerful unit.

Imagine yourself still worried about what to eat, how to guarantee the success of any special occasion like office meetings, business conferences, or family and friends gatherings.
Among many franchises of food delivery and services you will see in this report the study of business policies of Casper and Gambini's.

Over the past ten years Casper & Gambini's developed from a food delivery business serving the Lebanese market into an international all-day concept serving the whole region.

In order to collect the suitable information needed to my study I visited the branches of C&G in Beirut at "ABC" Achrafieh, "City Mall" Dora, then the head office at Dora, Sea- side, where I got few information from their marketer Mrs."Hala Maalouf" since their -CEO- "Anthony Maalouf" wasn't available. And then I continued with her later through their private e-mail address: r.shamoun

The visit of C&G branches was important to me where I could develop my skills and practice on determining the contents of my strategic management course toward what I realized in the case study.
Moreover, this information showed the history of Casper and Gambini's in which it is a myth that tells about two families in Italy in 1948, who delivered in their baskets fresh sandwiches and salads to workers in the harbor.

The idea and the tradition were reborn after many years by a team of Lebanese visionaries, who were eager to expand this concept and provide the Lebanese market with fresh wholesome products.
Now, it is opened at "ABC" Mole Achrafieh, "City Mole" Dora, and new crop of gourmet meals and especially espresso-based coffee drinks, with an emphasis on health and fresh ingredients.

The rapid growth of this franchise in the Middle...