Capstone
- Submitted by: jinjie1013
- Views: 265
- Category: Other
- Date Submitted: 11/09/2014 08:36 PM
- Pages: 54
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Contents
Pages
1. Cover Letter................................................................................................................... 2 - 3
2. Business Overview......................................................................................................... 4 - 6
3. Market Analysis....................................................................................................... ..... 6 - 9
3.1. Description of Industry...................................................................................... 6 - 7
3.2. Target Market.................................................................................................... 7
3.3. Market Size........................................................................................................ 8
3.4. Market Trend..................................................................................................... 8
4. Competitor Analysis..................................................................................................... 9 - 15
4.1. SWOT Analysis on Competitors…................................................................... 9 - 14
4.1.1. Spreadshirt .......................................................................................... 9 - 11
4.1.2. Zazzle .................................................................................................. 12 - 14
4.2. Compare our company to competitor based on SWOT result on their S, W .... 14 - 15
5. Marketing Plan............................................................................................................. 16 - 24
5.1. Market Strategy................................................................................................ 16 - 21
5.2. Price Strategy.......................................................................................................
Pages
1. Cover Letter................................................................................................................... 2 - 3
2. Business Overview......................................................................................................... 4 - 6
3. Market Analysis....................................................................................................... ..... 6 - 9
3.1. Description of Industry...................................................................................... 6 - 7
3.2. Target Market.................................................................................................... 7
3.3. Market Size........................................................................................................ 8
3.4. Market Trend..................................................................................................... 8
4. Competitor Analysis..................................................................................................... 9 - 15
4.1. SWOT Analysis on Competitors…................................................................... 9 - 14
4.1.1. Spreadshirt .......................................................................................... 9 - 11
4.1.2. Zazzle .................................................................................................. 12 - 14
4.2. Compare our company to competitor based on SWOT result on their S, W .... 14 - 15
5. Marketing Plan............................................................................................................. 16 - 24
5.1. Market Strategy................................................................................................ 16 - 21
5.2. Price Strategy.......................................................................................................