Bus 475 Strategic Plan

Final Strategic Plan
BUS/475 – Integrated Business Topics
Waseem Boshra
May 7, 2012
Tosh Stuart

Final Strategic Plan
Total Wellness therapy business focuses on relaxation as an moderate help for stress relief and healthy living. Total Wellness provides their clients with products and techniques to practice home relaxation therapy from the comfort of their own home. The variety of products, include aromatherapy, perfumes, and herbs that ease in self- healing and self relaxation. Total Wellness goal is to achieve a healthy balance of mind, spirit, and body. Their goal is to provide their clients with 100% customer satisfaction.

Business, Products, and Customers: Mission Statement

      Total Wellness is created to provide special services to their clients by combing a variety of culture, and religions all with one goal, which is achieving total relaxation and stress relief. With any business, Total Wellness Centers face competition from existing businesses that retail in similar products that specialize total mind, body and soul. Also they compete with other gyms and spas. Clients find themselves with a choice between going to a spa and paying top dollar for services needed or purchasing their own products and using them in the comfort of their own home. Total Wellness goals are to provide the same atmosphere and creating a niche for their business by providing the same products at a discounted price for their clients and to be used in the comfort of their own homes. To establish the brand name and niche in the market, Total Wellness will have to display a variety of guided imagery, which is different techniques used for stress relief. These guide images will be available to clients to use   in the comfort of their homes. Total Wellness mission statement is to provide the highest quality of products and services at a discounted price providing the client with a balanced mind, body soul wellness.

        Organization Vision
[pic] In...