An Analysis of Apple - Organizational Behaviour

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An Analysis of APPLE from the Perspective of Organizational Behavioral Theories
This essay is an analysis of the electronic empire known as APPLE, the innovative company developed and founded by the late Steve Jobs. APPLE is one of the pioneers in the field of home computers and is the creator of the Mac home computer and a host of signature products that begin with the letter “I”, such as the iPad, iPhone, and the iPod. “Organizational behavior is a special field of study of the impact that individuals, groups, and organizational structure have on behavior within organizations, to apply such knowledge improve organizational performance” (Ivanko, 2013, p.2). To analyze the organizational style of APPLE, it is first advantageous to offer a brief overview of various models and theories related to organizational behavior.
Would an individual motivated by equity in the workplace flourish creatively in an organization such as APPLE?
Behavior is endemic to business and businesses are behavioral entities. Peoples’ behavior is subject not only to their own personalities, needs and desires, but also to the organizational structure of the company, and the nature of the people who own it, and the work culture they establish within that company. The six most prominent theories in the field are: equity theory, expectancy theory, Maslow’s hierarchy of needs,   organizational justice, two-factor theory, and theory x and theory y. Each of these brings its own strengths and weakness with respect to an analysis of a specific organization.
Equity theory as pioneered by John Stacey Adams, a behavioural psychologist, is primarily based on the motivations people have to succeed in the workplace. He hypothesized that people tend to me motivated by the perception of equitability or non-equitability. “An employee compares his or her job’s inputs with an outcomes ratio. If the employee...