Air Asia

Question 1
We oftenly talk about the cost once we mention AirAsia, a famous airline that most of us (especially student) knows. AirAsia has been experiencing tremendous expansion since 2001 as the largest low cost carrier in Asia. Their subsidiary companies located in Thailand and Indonesia. In Thailand, AirAsia has hub in Suvarnabhumi Airport and in Indonesia at Soekarno-Hatta International Airport. AirAsia operates scheduled both in domestic and international flight and in Asia. In 2009, AirAsia was voted by Skytrax, to be the best quality with low cost airline in the world. AirAsia has been known as a successful airline in near past 10 years from 2001 to 2011 in operating its business, with many different activities and missions that was achieved.
  1. AirAsia mission:
Their mission is to be the best company to work for whereby employees are treated as part of a big family, to create a globally recognized ASEAN brand, to attain the lowest cost so that everyone can fly with AirAsia, to maintain the highest quality product, embracing technology to reduce cost and enhance service (1). AirAsia focuses on several major issues. First, it is partnering with the world’s most renowned maintenance providers and to comply with world airline operations to guarantee the passengers’ safety. Second, implementing the regions fastest turn around time at only 25 minutes, to assure lower costs and higher productivity. Third, creating low fare without compromising on quality and services. Fourth, streamline operations and lean distribution system. Fifth, applying the point-to-point network to keep operations simple and low costs. Adapting those strategies in its business model, AirAsia have won many awards and recognitions. Some lists of awards and recognition in 2008 and 2009. The recent awards are Airline of the Year by Centre Asia Pasific Aviation (CAPA), Best Asia Low-Cost Carrier by TTG Travel Awards 2009, and World’s Best Low-cost Airline by Skytrax (2).