Adam Goode's Language Analysis

The issue being addressed in the editorial piece published in the Herald Sun on May 26, 2013 is regarding the concern of racist comments that some sports professionals deal with during the game, in specific, Adam Goodes. The editor expressed the situation that involved Goodes and the 13-year-old girl in a passionate tone where as in contrast, opinion piece writer Andrew Bolt writes in a more neutral and even tone.

“A champion in every way” was the article title in the editorial piece published on 26/5/13 with Adam Goodes’ mug shot plastered near-by as a visual representation. Although, the visual attached does not appear to be a happy champion; instead a football player who has faced an “ugly racial insult”. The editor has addressed the issue in a passionate tone, expressing his appreciation to Goodes and how well he has recovered from the incident. There are many ways the editor tries to make readers feel the same by using techniques such as generalisation, inclusive language and euphemisms. The use of inclusive language makes the audience feel as though they are a part of the issue and accept responsibility to take action as one. He/she has done this by stating that this is “a lesson to us all… we must work together”. It cannot get much clearer than that to be made feel included into the article. The editor also uses generalisation to combine actions and expectations together. In the article it is mentioned that the you girl has “grown up in an environment that has made her think it is OK to call people names”, therefore the effect this has on readers is that older people need to change their behaviour to be better role models for our future generation. Euphemism is defined as a innocuous work or expression used in place of one that may be found offensive or suggest something unpleasant. Since the issue is one that is not taken light-heartedly, the editor must select words carefully in order to not loose readers - and fortunately the editor has been...