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1996, when they were surprised to learn about their company's planned merger with Sandoz. In a perfect world, this would never happen. Good news or bad, employees...
Abstract This paper will illustrate a drug company that is being investigated by the Federal Trade Commission (FTC) for possibly keeping generic brand products that...
Executive Summary The objective of this paper is to apply strategic planning to Novartis Pharma. It is imperative for companies to deliver on clear strategic choices...