Wwe: Case Analysis About Business Model. Case 11

Case 11: World Wrestling Entertainment

WWE was originally called WWF which stood for World Wrestling Federation, the current owner Vince McMahon originally acquired the company from his father in 1982, when it was called Capital Wrestling Corporation. He eventually renamed it World Wrestling Entertainment. Once Vince took over, he started buying other wrestling companies because at the time they were managed by regional fiefdoms.   He started paying local tv stations to broadcast his shows, which was very uncommon at the time. Vince added elaborate scripts and storylines to make the matches more interesting. By late 80’s the WWF show “Raw” was rated one of the best on cable and they started pay per view shows. Vince was able to beat most of his competition by adding pumped up scripts, mouthy muscle men and scantily clad women.   In 2001 McMahon bought his biggest rival WCW from AOL, which eliminated much competition for WWF. In 2002 they changed their name to WWE because of a British court ruling to protect the World Wildlife Fund’s name. WWE experienced a slump from 2001 to 2005 but was able to come back up with the help of live shows on the road, merchandising, and internet sales. Firm was recently name as one of the top 20 Best Small Companies by Forbes magazine. WWE has signed various pacts with licenses to sell DVD’s, video games, toys, and trading cards. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide.
Some of the problems or issues that are confronting the organization are new competition, not necessarily coming from other wrestling companies but from mixed martial arts (MMA) and UFC. It is a growing form of combat sports that combines kickboxing, and grappling. There has been a growing demand for UFC and other international fighting leagues. There have been new reality shows that are luring the wrestling fans like Survivor, Fear Factor, and Jackass.
WWE’s managers have to...