The Political Perspective of Mcdonalds

The Political Perspective of McDonalds

Business Administration

Module 1 Basic Organization Theories

Växjö University, Sweden


      The political perspective proposed by Lee Bolman and Terrence Deal in their 2008 book, “Reframing Organizations” provides tools to analyze politics associated with a particular corporation.   McDonald’s is a fast food chain with nearly 32,000 stores in almost 120 different countries.   Its revenues in 2008 were about 23.5 billion dollars compared to a net income of 4.3 billion dollars (McDonalds Annual Report).   These numbers show the large size of this corporation and why it is seen as a frontier of globalization.   All of these facts make McDonald’s one of the most influential corporations in the world.

      Although there is constantly news coverage, interviews and articles about McDonald’s, it is quite difficult to illuminate the company from the political frame.   One is not able to take a look into the firm’s policy because of the company’s secrecy. Therefore the only chance to obtain information is to deduce knowledge and cognition relating to the political frame from the CEO’s and manager’s decisions of the last years.   Behavior reflects thinking, motivation and intention.   Having said, the following pages are an analysis of the management’s decisions basis.

Organizations are coalitions of individuals and different interest groups (Bolman 194).   This applies to small local companies and multinational corporations as well.   This assumption is even more likely to be true when there are many different interest groups involved all over the world.   This is the case at McDonald’s.   This can be seen as a large conglomerate of individuals and groups with different agendas and goals.   The different interests create a stage for political games and wars in the ongoing struggle for control of the company’s resources.   To analyze the political processes of McDonald’s properly, one would need to have knowledge...