The Optometrist

_The name of the artist: Howard Zieff (American, 1927 – 2009)

_The date of the photograph: 1953.

_This photograph was an ad printed on New York Daily News in 1953. It advertised a clinic of an optometrist. There was one old lady reading newspapers, but she hold it abnormally far from her eyes. Sitting next to her was an old man, also reading that same news. However, in contrast to the lady, he kept his eyes so close to the paper. They were both sitting in front of the door hang with the name with the optometrist “Dr. E. OWETT”. Because the photograph was made a long time ago, the main theme colors were black and white.

_I like the picture because of the creativity put forth by the designer. The photograph itself does not seem to be an ad. I myself at first did not catch the meaning behind the picture, but after a while I got so excited when figuring out what is lying behind. We can easily see that the old lady had farsightedness since she kept the newspapers far away from her eyes and the old man had nearsightedness, reading the paper so close. Both farsightedness and nearsightedness are common eyes disorders, and when I see the door with the optometrist name, I can tell right away this is an advertisement for optometry services. Being an ad without looking like an ad is what makes the photograph interesting.

_The name of the exhibit: “Made for Magazines: Iconic 20th-Century Photographs”. Drawn entirely from the MFAH collection, Made for Magazines: Iconic 20th-Century Photographs surveys this richly historic era through some 80 images published by magazines such as Harper's Bazaar, Life, Texas Monthly, and Vogue. Pulitzer Prize-winning photographs, first published in newspapers and later in magazines, are also included. Among the artists represented are Richard Avedon, Annie Leibovitz, Gordon Parks, Irving Penn, Edward Steichen, and William Wegman.