The Internet Will Soon Make Store Based Retailing Obsolete

Using books and grocery shopping as examples, critically discuss this statement with reference to shopping process and people’s motives for shopping and assess the potential of internet shopping and the threat that it poses to store retailers.

How many times have you used Internet during the past month? Can’t come up with the answer straight away, the number is too big right? What about the past week? Same answer probably. Needless to say for good or bad Internet is playing major role in our everyday routine namely checking our emails, look through the latest news, communicate with other people or even do ours weekly shopping. Nowadays we depend on it more than ever to get the job done. I even won’t be able to write this essay if it was not for the Internet. In my opinion the most important feature of it is the speed. A famous equation states “Time is money”. People value time more than anything these days and we all know that it is in the nature of most people to be greedy. This is why Internet has grown to be a part of our daily routine – it saves us precious and expensive time. Its convenience cannot be compared and matched. We rely on it for solving majority of problems that we have to cope with in our trivial round. However one might ask the question: Can I really do everything by the Internet and even if I could is it going to bring the same result and most importantly same satisfaction? In other words is Internet mature enough to take care of our needs?

Firstly I may state that I believe the topic statement could be interpreted as true and false as different aspects have to be taken into consideration. I attempted to segment the topic question into three key points. I identified that the duel between the old fashioned store-based retailing and Internet commerce is expanding to a greater extent throughout this decade and there are several layers that needed to be addressed. The first one is the shopping process in terms of convenience, satisfaction that...