New Product
- Submitted by: roslan59
- Views: 691
- Category: Other
- Date Submitted: 02/21/2014 04:07 AM
- Pages: 26
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TABLE OF CONTENT
1.0 EXECUTIVE SUMMARY 2
2.0 SITUATION ANALYSIS 2
2.1 MARKET SUMMARY 3
2.1.1 MARKET DEMOGRAPHIC 3
2.1.2 MARKET NEEDS 4
2.1.3 MARKET TRENDS 5
2.1.4 MARKET GROWTH 5
2.2 SWOT ANALYSIS 7
2.2.1 STRENGTHS 7
2.2.2 WEAKNESSES 8
2.2.3 OPPORTUNITIES 8
2.2.4 THREATS 8
2.3 COMPETITION 9
2.4 PRODUCT OFFERING 11
2.5 KEY TO SUCCESS 11
2.6 CRITICAL ISSUES 12
3.0 MARKETING STRATEGY 13
3.1 MISSION AND VISION 13
3.2 MARKETING OBJECTIVES 13
3.3 FINANCIAL OBJECTIVE 13
3.4 TARGET MARKETS 14
3.5 POSITIONING 14
3.6 STRATEGIES 15
3.7 MARKETING MIX 16
3.8 MARKETING RESEARCH 20
4.0 FINANIALS 20
4.1 BREAK-EVEN ANALYSIS 21
4.2 SALES FORECAST 21
4.3 EXPENSE FORECAST 22
5.0 CONTROLS 23
6.0 CONCLUSION 27
REFERENCES 28
MARKETING PLAN: SUNNY DAY SENDIRIAN BERHAD
1.0 EXECUTIVE SUMMARY
SUNNY DAY is a new bread company that offers more than the bread offers by others. In order to compete in a new trend in food industry, SUNNY DAY develop a new flavour of bread, corn cob bread, which provides better nutrition to consumers. Corn is consumed by people and its cob, called as corn cob, is treated as a waste by not knowing the benefits behind the story. Corn cob contains more fibre compare to wheat which is largely used by today bread industry. Despite on it nutrition, its unique corn aroma is the advantage that overcome wheat bread. The fact that the potential growth in food in industry has provides SUNNY DAY with an excellent opportunity for future market growth. SUNNY DAY will be able to expand fast through its innovative toward eco-friendly and healthy initiative to meet the needs of customers. Customers will able to experience the better products...
1.0 EXECUTIVE SUMMARY 2
2.0 SITUATION ANALYSIS 2
2.1 MARKET SUMMARY 3
2.1.1 MARKET DEMOGRAPHIC 3
2.1.2 MARKET NEEDS 4
2.1.3 MARKET TRENDS 5
2.1.4 MARKET GROWTH 5
2.2 SWOT ANALYSIS 7
2.2.1 STRENGTHS 7
2.2.2 WEAKNESSES 8
2.2.3 OPPORTUNITIES 8
2.2.4 THREATS 8
2.3 COMPETITION 9
2.4 PRODUCT OFFERING 11
2.5 KEY TO SUCCESS 11
2.6 CRITICAL ISSUES 12
3.0 MARKETING STRATEGY 13
3.1 MISSION AND VISION 13
3.2 MARKETING OBJECTIVES 13
3.3 FINANCIAL OBJECTIVE 13
3.4 TARGET MARKETS 14
3.5 POSITIONING 14
3.6 STRATEGIES 15
3.7 MARKETING MIX 16
3.8 MARKETING RESEARCH 20
4.0 FINANIALS 20
4.1 BREAK-EVEN ANALYSIS 21
4.2 SALES FORECAST 21
4.3 EXPENSE FORECAST 22
5.0 CONTROLS 23
6.0 CONCLUSION 27
REFERENCES 28
MARKETING PLAN: SUNNY DAY SENDIRIAN BERHAD
1.0 EXECUTIVE SUMMARY
SUNNY DAY is a new bread company that offers more than the bread offers by others. In order to compete in a new trend in food industry, SUNNY DAY develop a new flavour of bread, corn cob bread, which provides better nutrition to consumers. Corn is consumed by people and its cob, called as corn cob, is treated as a waste by not knowing the benefits behind the story. Corn cob contains more fibre compare to wheat which is largely used by today bread industry. Despite on it nutrition, its unique corn aroma is the advantage that overcome wheat bread. The fact that the potential growth in food in industry has provides SUNNY DAY with an excellent opportunity for future market growth. SUNNY DAY will be able to expand fast through its innovative toward eco-friendly and healthy initiative to meet the needs of customers. Customers will able to experience the better products...