Significance of Promotions in Marketing and for Its Objective

Table of Contents

Abstract Page 2
Setting prices                                 Page 2
Significance of promotions in marketing and for its objective           Page 4
Extended mix                           Page 7
Extended marketing mix for dell computers                             Page 8
Recommended marketing mix for different segments within dell                 Page 9
Difference between B2B and B2C                                                                   Page 10
Key differences’ between international and domestic marketing           Page 11
Conclusion                                                                                                       Page 13
References                                                                                                       Page 15

In this report I aim to examine how an organisations objective can influence the process of setting their prices? I would be furthering my report by looking into various promotional activities available for organisations during marketing their product and I would move on to looking into the extended marketing mix and its significance to businesses. And to prove my point I would be recommending to how dell computers can use different marketing mix for two different segments in their consumer market.
Furthering in my report i would be discussing the difference in marketing products and services to organisations rather than consumers, in this part I would discussing the key differences between B2B and B2C. Finally I would be outlining the key differences between international marketing and domestic marketing. At the end of this report I would be making my conclusion upon my findings.
Setting Prices
Pricing is the process of determining what a company will receive in exchange for its products. Pricing factors are manufacturing cost, market place, competition, market condition, and quality of product. Pricing is also a key...