Research Report on Fan Market Overview in India

Market Reports on India presents the latest report on “India Fan Market Overview”. The research includes historic data from 2009 to 2015 and forecasts until 2020 which makes the report an invaluable resource for industry executives, marketing, sales and product managers.

5th May 2016 – Navi Mumbai, India: Market reports on India present the latest report on “India Fan Market Overview”. The data is clearly presented and can be easily incorporated into presentations and internal reports.

Fans are one of the electrical appliances which have become almost indispensable in Indian homes and even offices. Electric Fan is a high market penetration product category and is very high in terms of purchase priority amongst durables. The market size in value terms of the fans category is quite large and it is the largest selling item in the brown goods category. Fan as a product category has no major regional disparities in sale. Much of the sale of organised sector is in the metro, tier I and tier II markets. National brands have built their brand image over a period of time through sustained advertising and a good dealer network. Moreover, the export of fans from India has grown considerably in the last few years and is a testimony to the quality and development of the fan industry in India.

According to “India Fan Market Overview”, sales of fan were growing with a CAGR of 9.13% over last five years. With the housing sector growing at a rapid rate and the disposable incomes at a high rate, the demand for electric fans continued to grow. But due to involvement of lesser technological inputs and low entry barrier, the market is equally divided among the organized and unorganized players. Unorganized sector leads the industry in terms of volume whereas organized market leads in terms of revenues. The organised fan sector is dominated by national brands like Crompton...