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- Category: Other
- Date Submitted: 03/21/2016 10:35 PM
- Pages: 4
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DECONSTRUCTING A VISUAL TEXT
What is a visual text? A text (still or moving) that is purely image or that has a combination of image and text. So how do we create meaning? Some points to consider when deconstructing a visual text.
SALIENCE
What is the first object, person or thing that your eye is drawn to? Salience involves the way elements of an image are treated so as to draw attention to the main object of interest through size, perspective, focus, detail, colour, distance, placement, lighting and balance, etc.
MODALITY
How credible (realistic) is the picture? Can you identify what the subject is? High modality is closer to a ‘real’ image while low modality provides abstract or expressionistic imagery (conveys the quality of emotional experience rather than representing the physical world. In painting, this is achieved by the use of exaggeration and distortion, strong colours, and simplified outlines).
REAL / IDEAL
Are we seeing a real or idealised world within the image? (Advertisers often use idealised images to sell their products).
GAZE – DEMAND OR OFFER
Do the participants in the image look directly out at the responder? Is there room for interpretation of their gaze or are their eyes hidden or veiled? Describe the emotion or feeling in the gaze – cheeky, angry, etc.
Demand: By looking directly at the viewer the participant is asking us to enter into their world. The facial expression associated with their gaze may define the terms of this imaginary encounter.
Offer: An image in which there are no participants (landscapes, etc.) or where a participant is represented as having no direct eye contact with the viewer. This expresses an essentially passive relationship between the viewer and the participant(s). The viewer is being invited to view the participant(s) as objects or as essentially different.
EXPRESSION
Consider and comment on the following:
* Pose | * Facial expression | * Costume/clothing |...
What is a visual text? A text (still or moving) that is purely image or that has a combination of image and text. So how do we create meaning? Some points to consider when deconstructing a visual text.
SALIENCE
What is the first object, person or thing that your eye is drawn to? Salience involves the way elements of an image are treated so as to draw attention to the main object of interest through size, perspective, focus, detail, colour, distance, placement, lighting and balance, etc.
MODALITY
How credible (realistic) is the picture? Can you identify what the subject is? High modality is closer to a ‘real’ image while low modality provides abstract or expressionistic imagery (conveys the quality of emotional experience rather than representing the physical world. In painting, this is achieved by the use of exaggeration and distortion, strong colours, and simplified outlines).
REAL / IDEAL
Are we seeing a real or idealised world within the image? (Advertisers often use idealised images to sell their products).
GAZE – DEMAND OR OFFER
Do the participants in the image look directly out at the responder? Is there room for interpretation of their gaze or are their eyes hidden or veiled? Describe the emotion or feeling in the gaze – cheeky, angry, etc.
Demand: By looking directly at the viewer the participant is asking us to enter into their world. The facial expression associated with their gaze may define the terms of this imaginary encounter.
Offer: An image in which there are no participants (landscapes, etc.) or where a participant is represented as having no direct eye contact with the viewer. This expresses an essentially passive relationship between the viewer and the participant(s). The viewer is being invited to view the participant(s) as objects or as essentially different.
EXPRESSION
Consider and comment on the following:
* Pose | * Facial expression | * Costume/clothing |...