This project has been a great learning experience for me. The main intension of this project is to understand a study on individual advisors awareness towards equity linked savings scheme (ELSS) in n- line financial consultancy pvt. ltd. Eranakulam. ELSS is a tax saving scheme. Proper tax planning is a basic duty of every person which should be carried out religiously. Every citizen has a fundamental right to avail all the tax incentives provided by the Government. Therefore, through prudent tax planning not only income-tax liability is reduced but also a better future is ensured due to compulsory savings in highly safe Government schemes. ELSS or Equity linked saving schemes are a kind of mutual funds like diversified equity funds with Tax benefits.


The project is about a study on individual advisors awareness towards equity linked savings scheme (ELSS) in N-line financial consultancy pvt. ltd. Eranakulam. Equity Linked Saving Schemes (ELSS) or tax saving mutual fund schemes as they are otherwise known as, are a popular tax saving investment. The major reason for this popularity has been the introduction of Section 80C of the Income Tax Act, from April 1, 2005. This section allows the investor to invest up to Rs 1 lakh in various investment products and get a tax deduction for the same. The list of investment products also includes ELSS. Earlier, till March 31, 2005, investment in these tax saving schemes only allowed for a tax deduction of up to Rs 10,000 under Section 88.
My studies give an overview of mutual funds –benefits, risks, limitations, history of mutual funds in India. There are a lot of investment avenues available today in the financial market for an investor with an inevitable surplus. He can invest in Bank Deposits, Corporate Debentures, and Bonds where there is low risk but low return. He may invest in Stock of companies where the...