Popular Culture

Popular Culture: The Objectification of Women
Women can have numerous identities dependent on what they feel they are or by what describes them; however, at the core of these identities, they are confronted with the greater challenge of being a woman. Traditionally, women have often been looked at as the subsequent sex. Women have never had similar rights or opportunities as men and have been continuously objectified advertising and by the media. Advertisement, media, and popular culture have a very massive impact on how we see and feel about issues in our everyday living. We are encircled by advertisements in every facet of our lives and exposed to the objectification of women on the apps, news, magazines, TV, and the internet. This exposure allows us to define what affects how society; including women, treat and view women and the women themselves.
Advertising has represented women as housewives, unintelligent, sex symbols, dependent on men, and as people that are unable to make their own judgments. Although some adjustments in assisting women to empower themselves in the media have recently happened, the objectification women still happens in today's media. Women are objectified as sexual objects, to grab the interest of men and also to assist in selling a product. Moreover, this objectification involves characteristics such as blonde, big busted, thin, young as ideal for all females. Advertisements may be attempting to sell the ideal woman as a solution or product that any typical women can remodel into.
A good example of this form of advertisement may be the Yoplait Light commercial advertisement. The ad starts out with a woman positioned at the front of an open fridge gazing at a plate of full of strawberry cheesecake. The woman has a thought in her mind that goes like, “what if I simply have one tiny piece, I have been excellent today, I ought to get it. No, what if I have one portion whilst jogging.” This thought keeps...