New Product Launch of Adidas Elite
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- Category: Politics: Economics
- Date Submitted: 03/25/2010 04:58 AM
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NAPIER UNIVERSITY
Advertising Management
New Product Launch of Adidas Elite
[pic]
Table of Contents
Executive summary
Introduction
Company overview
Competitor Analysis
SWOT Analysis
Background about Adidas Elite
Marketing opportunities of Adidas Elite
Targeting Market
Marketing positioning of Adidas Elite
Market segmentation of Adidas Elite
Advertising Strategy
Advertising Objectives
Message to communicate
Media strategy
7.1 Light box 9
7.2 Magazine and newspaper ad 9
7.3 Retail poster
7.4 TV commercial
Media schedule.
Budget Allocation
Pre-testing
Campaign Evaluation
Appendixes
References
EXECUTIVE SUMMARY
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG.
Nowadays, Adidas AG s a German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylor Made-adidas golf company, and Rockport. Besides sports footwear, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
Adidas keeping with the brand image is its association with the distinctive logo. The main focus of The Brotherhood was Adidas to sponsor the NBA. The way these six players were selected was by their athletic ability which is why they are also known as all stars.
Adidas Elite series is one of the product lines of Adidas, Adidas Elite provide different function of a series of sports drinks include before activity, during activity and after activity. “Adidas Elite” wants to deliver the main message” The science of performance, the formula for success” to the customer. With using the new scientific...
Advertising Management
New Product Launch of Adidas Elite
[pic]
Table of Contents
Executive summary
Introduction
Company overview
Competitor Analysis
SWOT Analysis
Background about Adidas Elite
Marketing opportunities of Adidas Elite
Targeting Market
Marketing positioning of Adidas Elite
Market segmentation of Adidas Elite
Advertising Strategy
Advertising Objectives
Message to communicate
Media strategy
7.1 Light box 9
7.2 Magazine and newspaper ad 9
7.3 Retail poster
7.4 TV commercial
Media schedule.
Budget Allocation
Pre-testing
Campaign Evaluation
Appendixes
References
EXECUTIVE SUMMARY
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG.
Nowadays, Adidas AG s a German sports apparel manufacturer and part of the Adidas Group, which consists of Reebok sportswear company, Taylor Made-adidas golf company, and Rockport. Besides sports footwear, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf.
Adidas keeping with the brand image is its association with the distinctive logo. The main focus of The Brotherhood was Adidas to sponsor the NBA. The way these six players were selected was by their athletic ability which is why they are also known as all stars.
Adidas Elite series is one of the product lines of Adidas, Adidas Elite provide different function of a series of sports drinks include before activity, during activity and after activity. “Adidas Elite” wants to deliver the main message” The science of performance, the formula for success” to the customer. With using the new scientific...