Motivational Theories

Motivational Theories
Linda M. Britt
MGM335-1104B-01   Organizational Behavior Principles
Colorado Technical University
Instructor: Professor Drian Glyde
November 28, 2011

Motivational Theories
There are many different types of motivational theories in which to choose from. As a student at Colorado Technical University I have chosen the following three theories; Goal-Setting Theory by Edwin Locke, Need Hierarchy Theory by Abraham Marshal and the Equity Theory of J. Stacey Adams. Within each of these motivational theories I will discuss the history, foundation, model, and application as well as the strong points as well as the weaknesses of these three theories. I will also go one step further and discuss the alternatives and plans that an organization can use to apply these theories in which to motivate employees. As a closing I will pick one theory in which to implement, and develop specific methods that can be implemented, along with my rationale as to why this motivational theory should be implemented and the design that I would use.
In 1943 a psychologist by the name of Abraham Maslow first established his psychology theory, the hierarchy of needs which is used frequently in the business world. This chain of command type of pyramid implies that people are inspired to accomplish more important needs before moving on to other needs   (Cherry, 2011). Maslow's hierarchy of needs is mostly shown as a pyramid with the lowest levels being that of basic needs and the top being that of more complex needs

His theory is used in many different ways in the business world today especially when it comes to dealing with people. For example, many human resource offices use his theory when developing employment plans, marketing uses his ideas when it comes to advertising, promotion and sales uses it in order to find out what is behind a customer's motivation for buying (MBA Online Program, 2003-2011).
In the 1960s Dr. Edwin Locke goal setting theory, later known as...