Lavish and Busier Lifestyle Will Drive the Demands for Various Wipes in India: Bonafide Research

Improving standard of living, rising awareness towards health and hygiene, growing young population having busy schedule and increasing exposure of western culture are the primary growth driving factors for wipes market in India.  

India wipes market is mainly segmented into two categories namely, wet wipes and dry wipes. All types of wipes fall under these two categories as baby wipes, facial wipes, medical wipes, etc can be available in both wet and dry forms of wipes. However, wet wipes are extremely popular rather than dry wipes among wipes users. Again the wipes have two segments according to its usage like personal care wipes and home care wipes. Baby wipes, facial wipes, feminine wipes, hand sanitisation wipes, intimate wipes, cosmetic wipes, etc belong to personal care wipes category, whereas kitchen wipes, glass surface cleaning wipes, automotive wipes, bathroom wipes, etc are considered as home care wipes. Within the personal care wipes market, baby wipes generates the highest revenue, while facial wipes, cosmetic wipes, feminine wipes, etc are comparatively new categories in India. There is negligible penetration for the home care wipes products as Indian consumers still rely on traditional cloth based mops and also the category has few players.  

The wipes products market is primarily driven by the urban consumers as they are shifting towards hygiene by employing modern hygiene practices. Increasing modernisation and rising income levels of consumers in India, along with the growing influence of Western culture and etiquette, have had significant impact on consumer behavior in the country. Moreover, growing young population who need to travel for their work and have busy schedules are the key purchaser of wipes products due to the ease of use and convenience functionalities of wipes. Especially, working women with their hectic schedule have gradually started using facial wipes, cosmetic wipes and feminine wipes in urban India.

However, the...