Internet Radio Programmers 2014-2017: Music Plays and Monetization Mainstays, Analysis, Trends

Internet Radio Programmers 2014-2017: Music Plays and Monetization Mainstays, Analysis, Size, Share, Growth, Trends

Report Overview

ResearchBeam adds a report titled "Internet Radio Programmers 2014-2017: Music Plays and Monetization Mainstays". The report provides an in-depth study on the Internet Radio Programmers trends, opportunities and factors influencing the market.

Internet music radio and track play listening is on a 14.8% growth trajectory, surpassing 36 billion hours in 2014, delivered against promising programmer monetization efforts expected to achieve $1.9 billion in revenue, a 33.3% gain, according to a sector analytics report produced by AccuStream Research.

The report, Internet Radio Programmers 2014 – 2017: Music Plays and Monetization Mainstays, analyzes ad supported and subscription listening hours (desktop and mobile, with complete 2013 and 2014 YTD monthly hours by programmer), subscriber totals (domestically and internationally), inventory by avail format, sellout rates, CPMs, media spend, strategic adtech partnerships, rep firm relationships and the extent to which programmatic systems have integrated with sector entrants.

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Annual revenue growth by U.S. based programmers (and international services conducting operations in North America) is forecast to exceed listening hour expansion in 2014, as the sector manages operational expenses (i.e. royalty fees and marketing costs) while building out sophisticated sales organizations tasked with achieving greater inventory sellout.

Moreover, music programmers are stepping up channel outreach efforts aimed at brands and agencies to showcase the medium’s ability to deliver targeted national and local broadcast buying scale, particularly against the in-stream audio format.

Tables of Contents:

Executive Summary 1
Market Trends and Indicators 1...