Instant Beverage Premix Market Driven by Rising Health Awareness, Busy Lifestyles

Transparency Market

Instant Beverage Premix Market - Global Industry Analysis, Size,
Share, Growth, Trends and Forecast 2015 – 2021

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72 Page Report

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Global Instant Beverage Premix Market Driven by Increasing Product
Availability in Asia Pacific, to Reach US$85.8 bn by 2021

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Instant Beverage Premix Market


In terms of revenue, global instant beverage premix market was valued at USD 59375.0 million in 2014,
increasing at a CAGR of 5.7% from 2015 to 2021. In terms of volume, global instant beverage premix
market was valued at 1957.6 million kg in 2014, increasing at a CAGR of 2.0% from 2015 to 2021.
The major driving factor of the global instant beverage premix market is product and design innovation. In
an extremely competitive and fast moving consumer market, brand managers are under pressure to
develop new products with differentiation. Certain factors such as need to innovate packaging design to
attract consumers and differentiate their products from other products in the saturated product category
have become important for a brand’s long term success. Consumers prefer simplistic but efficient products
that are cost-effective and easy to use. Packaging design is a key driver for sales as consumers have
become brand conscious. In a saturated product segment with a number of products in the same category,
packaging is the only differentiator that helps a consumer chooses one brand over the other. Thus, with
radical consumer empowerment through internet and mobile revolution in the country, the new breed of
consumers is inclined towards products with ease of usage. This is expected to create awareness regarding
these products during the forecast period. The...