Chapter 2     The Internet, Digital Media, and Media Convergence
I. The Internet
By 2012, about 80 percent of American adults used the Internet.
A. The Birth of the Internet
The Internet began in the 1960s as a Defense Department communications system called ARPA net.
B. The Net Widens
The introduction of microprocessors and fiber-optic cable allowed data to flow at increased speeds.
C. The Commercialization of the Internet
The World Begins to Browse. HTML and browsers vaulted the Web into the mass medium stage.
As with other mass media forms, the Internet quickly became commercialized.
  *   Internet Service Providers. Internet service providers such as AT&T and AOL enable access to the Internet.
  *   Web Browsing. Browser software displays the Web on your computer screen. Internet Explorer continues to dominate the Web browser business.
  * Search Engines. Directories organize Web sites into specific, searchable categories. Search engines scour the Web according to a particular search term and list the most relevant sites on top. Google has the largest share of the search engine market.

  I. The Web Goes Social
Faster microprocessors, broadband, and digital communication usher in the second decade as mass medium.
  * Instant Messaging. These services allow users to assemble personalized buddy lists and chat with others in real time.
  *   Blogs. These sites contain articles in chronological, journal-like form, often with reader comments and links to other sites.
  *   Wiki Web Sites. Wikis enable anyone to edit and contribute to a common Web page. The most famous example is Wikipedia.
  * Social Media Sites. Online destinations like Facebook allow users to network with peers through lists, message boards, and personal profiles.
III. Convergence and Mobile Media  
A. Media Convergence.
Multiple types of media can be accessed through a single device, such as personal computers and cell phones.
  * Media Converges on Our PCs....