Efficiency means the choosing of means to reach a specific end rapidly, with the least amount of cost or effort
The streamlined process of McDonaldization has spread to other restaurants within the fast-food industry. Other restaurants such as Taco Bell, Burger King, and Domino’s have all created processes to get customers in and out as quickly as possible. The frozen food industry sprang up as a result of the demand to speed up and simplify home cooking. Dieting and exercise has been affected by McDonaldization as well.

In a society where both parents are likely to work, or where there may be only a single parent, efficiently satisfying the hunger and many other needs of people is very attractive. In a society where people rush, usually by car, from one spot to another, the efficiency of a fast-food meal, perhaps even without leaving their cars by wending their way along the drive-through lane, often proves impossible to resist. The fast-food model offers people, or at least appears to offer them, an efficient method for satisfying many needs.

Like their customers, workers in McDonaldized systems function efficiently. They are trained to work this way by managers, who watch over them closely to make sure they do. Organizational rules and regulations also help ensure highly efficient work.

When customers walk into a McDonalds anywhere in the world they will get the same experience regardless of location. The employees will be wearing the same uniforms and addressing the customer with the same basic responses. The same repetitive tasks not only increase efficiency, but also enable companies to consistently produce the same products each time, thus making the employees duties predictable. Predictability and McDonaldization have hugely affected the movie industry in the United States.


Ritzer's focus involves control through the substitution of non-human for human technology. By making tasks repetitive and forcing employees not...