Educating Rita

Behavioural Theory-
HSBC has a participative approach where stakeholders are encouraged to provide input into decision making employees are seen as an asset to the business and a lot of energy is placed in finding, retaining and motivating them.

The need for negotiation, bargaining, building of support bases and strong leadership to maximise performance and manage conflict and change

Contingency -
HSBC management responds to changing circumstances swiftly in order to remain successful and competitive.

External Influences:
Cultural diversity:
HSBC operates in 77 countries and territories around the world each with different languages, tastes, religions and business practices. Aims to highlight cultural trends and varying customs.

Corporate social responsibilities:
If it does not demonstrate CSK then it may lose confidence of its increasingly self conscious stakeholder

Internal Influences:
New business culture
Globalisation and technological development have contributed to a new business culture within HSBC.

Structural responses to change
• Outsourcing-HSBC has appointed WPP to provide its creative advertising, media and direct marketing services worldwide. HSBC would be better served from a single marketing agency.
• Flatter business structures-   Business structure has generally flattened, leading to a fewer layers of middle management and a corresponding widening of the span of control.
- Lead to job enrichment and enlargement
- Improving communication and problem solving  
- Lead to a loss of employee motivating as gaining promotion becomes more difficult

• Strategic alliances and networks-
HSBC has undertaken an agreement with the international ‘Travelex’ company, which is mutually beneficial. HSBC allows travelex to operate its own foreign currency units within selected HSBC branches. HSBC has thus widened its services to customers using the expertise...