Dell
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Dell
MGT/521
June 30, 2014
Ed Naser
Dell
Dell was founded by Michel Dell in 1984 at the age of 19. By the time Michael was 27, Dell was listed on the Fortune 500. The company has been able to achieve their success by being able to grow from their strengths and to recognize where improvements needed to be made. This was able to be achieved by performing a SWOT analysis for the company. In this paper strategic and operational plans will be created based on this SWOT analysis. It will then be shown how these plans will achieve the related goals. Finally, it will explain the effect of the shown planning decisions on both internal and external stakeholders.
Dell is already aware of the strengths the company has but it is the weaknesses, opportunities, and threats that they must plan around. As defined by , “Strategic plans are plans that apply to the entire organization and establish the organization’s overall goals” (p. 207). This would include working on opportunities, ways to improve the company’s weaknesses, and decrease threats. When the company knows the areas of improvements needed, they then develop an operational plan. As defined by , “Plans that encompass a particular operational area of the organization” (p. 207).
To improve the poor customer service the company must plan additional training and/or hiring customer service oriented representatives. Then in regards to the retail locations the company needs to look at the pros and cons. Is the cost of having retail locations worth it? Next, it is vital for the company to establish an operational plan to meet the demand for smartphones and tablets. This not only will meet the needs of the consumer but it will counter act the slowing growth rate of the laptops market.
When these goals are met, both the internal and external stakeholders will benefit. Internal stakeholders will benefit from much needed training, retail employment opportunities, and more consumers being happier with the company....
MGT/521
June 30, 2014
Ed Naser
Dell
Dell was founded by Michel Dell in 1984 at the age of 19. By the time Michael was 27, Dell was listed on the Fortune 500. The company has been able to achieve their success by being able to grow from their strengths and to recognize where improvements needed to be made. This was able to be achieved by performing a SWOT analysis for the company. In this paper strategic and operational plans will be created based on this SWOT analysis. It will then be shown how these plans will achieve the related goals. Finally, it will explain the effect of the shown planning decisions on both internal and external stakeholders.
Dell is already aware of the strengths the company has but it is the weaknesses, opportunities, and threats that they must plan around. As defined by , “Strategic plans are plans that apply to the entire organization and establish the organization’s overall goals” (p. 207). This would include working on opportunities, ways to improve the company’s weaknesses, and decrease threats. When the company knows the areas of improvements needed, they then develop an operational plan. As defined by , “Plans that encompass a particular operational area of the organization” (p. 207).
To improve the poor customer service the company must plan additional training and/or hiring customer service oriented representatives. Then in regards to the retail locations the company needs to look at the pros and cons. Is the cost of having retail locations worth it? Next, it is vital for the company to establish an operational plan to meet the demand for smartphones and tablets. This not only will meet the needs of the consumer but it will counter act the slowing growth rate of the laptops market.
When these goals are met, both the internal and external stakeholders will benefit. Internal stakeholders will benefit from much needed training, retail employment opportunities, and more consumers being happier with the company....