Data Exchange: Website Usability and Targetting.

Vuattoux Isaline
Digital Media individual report.

Data exchange: website usability and targetting.

My participation to the group project:

In the Digital Media module this year, we have been asked to form a group and analyse a website of our choice. I and my group have worked on, a website aimed to book hotel’s room. We quickly divided the tasks and the Navigation part has been given to me. I researched lots of information about Navigation and added my contribution to the PowerPoint for my part.

My research:

What I found about Navigation is that it deals with usability and user interfaces. An effective navigation website provides to customers an easy use of it and an understanding of where they are on the website and where they can find what they are looking for. (Doss, 2002) Navigation is basically how people move into the website, how they go from one page to another and how is it linked. A good website must show their users all information they are able to get in the whole website directly from the main page (as a site map). (Thelwall, 2000) There are several navigational tools to ensure a website is well-structured and useable such as a Home button, text links, navigation bar, a site map, cookies, breadcrumbs… The most important ones in are cookies. (Marriott, s.d.) Breadcrumbs are also something important on website navigation. It is track of the customer’s clicks on links. What we can also observe on Marriott is the ability to personalize it: be able to change the language and the country you want is something which increases the customer’s satisfaction. (Al-Kasasbeh, Dasgupta, & AL-Faouri, 2011) The main things I learned about how to well design a good navigation website are to keep it consistent, easy to use, and less is more: it is better to group some options in order to not lose the customer into the website.

Introduction to my report:

In a world in constant evolution, the web is the resource...