Business Plan Drive in
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Twilight Drive-In
Also dba.
Weekend Market Place
Business Plan
[pic]
John Mahany
MGT 140.CI
Golden Gate University
Fall 2008
Twilight Drive-In
TABLE OF CONTENTS
Section Page
Executive Summary……………………………………………………………………….3
Business Description………………………………………………………………………3
Market Analyis…………………………………………………………………………….4
Our Mission……………………………………………………………………………….4
Our Vision,Motto,Goals…………………………………………...………………………5
Services Provided……………………………………………………………………….5-7
Our Customers……………………………………………………………………………7
Area Statistics………………………………………………………………………..…7-8
Owner Information…………………………………...……………………………………8
Funding……………………………………………………………………………………9
Business Objectives……………….………………………………………………………9
Other Objectives…………..…………………………………………………………..…10
Business Operations……………………………………………………………………...10
Marketing……………………………………………………………………..………11-13
Operating Costs, Projections…………………………………………………………13-14 Competitors………………………………………………………………………………14
Management and Personnel…………………………………………………………..14-15
Risks & Security…………..…………………………………………………….……15-16
Conclusion & Summary…...…………………………………………………………16-17
EXECUTIVE SUMMARY
Do you remember the day when you were younger and you and your family would all pack into the station wagon and head down to the local Drive-in to catch a show? What about the Friday nights in high school when you and your buddies would head out to the Drive-In to hang out? Or the time you took that special someone to the Drive-In on your first date? On the American landscape the Drive-In is a dying breed of what once was a vital part of our American life. However, there still remains a high demand for this form of entertainment in certain areas of California. Twilight Drive-In is dedicated to bringing back this time honored experience while updating it with some modern twists. Twilight Drive-In plans to offer an entertaining experience to people young and old while creating a venue that can host such...
Also dba.
Weekend Market Place
Business Plan
[pic]
John Mahany
MGT 140.CI
Golden Gate University
Fall 2008
Twilight Drive-In
TABLE OF CONTENTS
Section Page
Executive Summary……………………………………………………………………….3
Business Description………………………………………………………………………3
Market Analyis…………………………………………………………………………….4
Our Mission……………………………………………………………………………….4
Our Vision,Motto,Goals…………………………………………...………………………5
Services Provided……………………………………………………………………….5-7
Our Customers……………………………………………………………………………7
Area Statistics………………………………………………………………………..…7-8
Owner Information…………………………………...……………………………………8
Funding……………………………………………………………………………………9
Business Objectives……………….………………………………………………………9
Other Objectives…………..…………………………………………………………..…10
Business Operations……………………………………………………………………...10
Marketing……………………………………………………………………..………11-13
Operating Costs, Projections…………………………………………………………13-14 Competitors………………………………………………………………………………14
Management and Personnel…………………………………………………………..14-15
Risks & Security…………..…………………………………………………….……15-16
Conclusion & Summary…...…………………………………………………………16-17
EXECUTIVE SUMMARY
Do you remember the day when you were younger and you and your family would all pack into the station wagon and head down to the local Drive-in to catch a show? What about the Friday nights in high school when you and your buddies would head out to the Drive-In to hang out? Or the time you took that special someone to the Drive-In on your first date? On the American landscape the Drive-In is a dying breed of what once was a vital part of our American life. However, there still remains a high demand for this form of entertainment in certain areas of California. Twilight Drive-In is dedicated to bringing back this time honored experience while updating it with some modern twists. Twilight Drive-In plans to offer an entertaining experience to people young and old while creating a venue that can host such...