Business Plan

Mom & Them’s
Soul Food Restuarant

Table of Contents

Executive Summary

Company Description

Mission Statement



Market Analysis

S.W.O.T Analysis


Marketing/Sales Plan



Executive Summary

Mom & Them’s is a single-unit small family restaurant. We focus on our homemade soul food. The restaurant will be located at 1835 E. 42nd Street in Minneapolis, MN and is owned my Anessa Brittain. The restaurant is in a high traffic area and experiences both residential and commercial traffic.

We feel that we have a competitive advantage over our competition due to our varied menu, lower prices, and dine-in capability.   No other soul food restaurant has been able to provide this combination of features for their customers. Due to our home theme we are also able to provide a fun dining experience for the whole family.

Anessa Brittain and several family members will be involved in the restaurant. Anessa has a Business Management degree and an Accounting degree from Minnesota School of Business. Dante Suggs, also involved in the daily operations of the restaurant, has been a restaurant cook and manager. Prior to that he has worked in several restaurants owned by his family.   Breeyana Brittain has managed several fast food establishments.

Total capitalization will amount to $166,525, $25,000 of which will be contributed from the partners and the balances secured through a proposed bank loan.

The successful rollout of Mom & Them’s will hopefully lead to an aggressive growth plan where contributing investment members will have the first right of refusal to participate in the expansion.

In closing, we feel the business plan for Mom & Them’s represents a realistic expectation of success for all parties involved. Moreover, we will be providing a benefit to the community by providing a great product to community residents.

Company Description

Mom & Them’s is a...