Business Case Study

7-Eleven is the world’s largest convenience stores operating, with more than 35, 000 franchised and licensed stores in 17 countries, which generate annual sales exceeding over $ 36 billion.   7-Eleven Stores Pty Ltd is wholly owned by an Australian family. It is operating as the independent licensee of 7-Eleven Australia.
The first store was opened in 1977 in Oakleigh, Victoria. Since then it has expanded to more than 360 stores across Victoria, NSW and Queensland. 7-Eleven Australia has services which provide almost 100 million customers with sales approaching $1.5 billion.
Franchising is a form of business ownership in Australia, and according to Australian Bureau of Statistics, over 5% of all businesses in Australia is operating as franchises.
7-Eleven Franchisee training Course (SEFT) is a six week intensive induction program for new franchisees before they operate their own store. It focuses on the 11 key subjects such as store operations, retailing and merchandising, business management, safety and security, financials and other day-today operational competencies. They have ongoing in-store training which can go up to every six months. 7-Eleven district managers are on-call to provide further training and assistance if it is required. Management skills and roles are often taught at the inductions as well.
In 2006, 7-Eleven embarked upon its $22m Project Energise program. The objectives of this long-term strategic plan were to:
  * streamline operations making day-to-day store management simpler and more efficient
  * update and tailor product mix and store image to continually meet customer demand
  * Grow business by 12% with franchisees and company profitability growing at the same rate.
Their vision consists of extensive quantities and qualities to market research to determine the most suitable areas for new stores and to develop the most lucrative product mix...