Audience Paper

Audience Analysis Paper
The following paper will outline the characteristics of an audience that I would need to consider if I was presenting a quarterly sales information meeting to a group of stakeholders, including managers, salespeople, and customers. I will discuss what communication channels would be appropriate for this meeting and what are some of the considerations that I need to keep in mind given the diversity of the audience attending the meeting. Then I will discuss how I would ensure that my message is effective to the group attending this meeting.
To make an effective presentation I would need to learn who my audience will be and what roles each group has with the company. The roles are the primary audience, secondary audience, and the auxiliary audience. I would put the managers as the primary audience because they control the business. They are the ones that make the decisions. The secondary audience would be the salespeople. These are the individuals that would need to agree with and understand the information. They are the ones that sell the product so knowledge would be power for them. The auxiliary audience would be the customers. They would need to be informed on where the company is standing. The following characteristics are what I would use to learn who my audience is.
• Size:   Large group presentations often call for more formality and more structure, while highly structured presentations to small group may seem rigid and out of place. If presenting to a large group, you'll need to do more to make all audience members feel involved in your presentation. With a small group, it may be easier to encourage participation.
• Demographics: Demographic factors to consider include age, occupation, ethnic or cultural background, socio-economic status, educational background and gender. Presenting to the group of stakeholders, including managers, salespeople and customers would be basically involve the same information to each...