Art and Technology: Audience Interaction


“Almost as soon as I arrived in America I experienced the revelation that the genius of the modern world is the machine, and that in machine art we can discover a living form of expression.”            
        -Francis Picabia 1993

When chemical based photography was replaced by tools and materials such as digital imaging, computer generated imaging, and the digital camera, the whole idea of the artwork being an object was challenged.

As technology moves forward, new techniques derived from photography are being used by contemporary artists to produce artworks that are able to challenge post-modern audiences. This is done by making thought provoking and emotional statements about contemporary life. Post-modern art challenges the whole idea of the artwork being an object and lets the audience experience art emotionally as has never been done before in quite the same way. The moving image engrosses us because it is able to capture the characters and real life things in such a way that allows us to connect and involve ourselves in the story--we are presented with an intimate experience into someones life. The intervention of this new electronic media has had a huge impact on the audience, whereby contemporary practice is more of an emotional experience than an objective artwork. Artists know this and use that absolute connection to the moving image to express their ideas about the world as it is.

Beginning with photography, electronic technology has advanced, enabling con artists to manipulate and change the meaning by editing, deleting, enhancing and cropping their images. Artists use tools such as focus, viewpoint, layering, tonal adjustment and colour to create a certain mood through which they can communicate their intentions. The manipulation of images has engendered confusion about the authenticity of the image. This is not a new debate--Photography’s authenticity has been questioned since its...