Advertise and Promotion

British Institute of Technology & E-Commerce

Program Title: Edexcel BTEC HNC Certificate in Business (QCF)



Advertising and Promotion in Business

Unit: 5

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Table of Contents
|Introduction:                                                                                                       |               |
|Assignment Scenario:                                                                                                 |               |
|Understanding the scope of marketing communication:                                                                 |               |
|Explanation of the communication process that applies to promotion and advertising                                   |               |
|Explanation of the organization of the promotion and advertising industry                                           |               |
|Assessment on the process and ways of regulating the promotional functions                                           |               |
|The current trends on advertising & promotion the impact of ICT                                                     |               |
|Understanding the role and importance of advertising:                                                               |               |
|2.1 The role of advertising in an integrated promotional strategy for an organization                               |               |
|2.2 Branding and uses of branding to strengthen a business                                                           |               |
|2.3 The creative aspects of advertising                                                                             |               |
|2.4 The ways of working with advertising agencies                                                                   |               |
|Understanding below the line techniques and its uses:...