Effects of Physical Environment Factors in Dining Experience at
Aguirre Ave., BF Homes, Parañaque Diners
This chapter will present the overview of the whole research project. It comprises eight components of the studies which include the background of the study, problem statement, research objectives, research questions, hypothesis of the study, significant of the study, chapter layout and conclusion.
The increasing number of various types of modern-restaurants has led to tough competition in restaurant industry. The success of any food and service establishment depends on its ability to satisfy their guests by providing a dining experience (Parasuraman, Zeithaml, & Barry, 1985; 1988). The diners do not go there just for the food, it is taken as a whole. Example of this are the famous restaurants such as Starbucks and Hard Rock Café which do not simply sell coffee, but focusing on providing meaningful or valuable experiences to customers during their consumption.
The purpose of this study is to see how physical environment affect the dining experience. Hence, physical environment aspects in this study includes: lighting, facility aesthetics, employees, layout and ambience. In studying the effects of physical environment in dining experience, we will use Mehrabian and James A. Russell (1974 and after) an environmental psychology framework, to explore environmental variables in restaurants. This research survey the restaurant guests’ dining perceptions by using the date which we collected from the restaurants around Aguirre Ave., BF Homes, Parañaque.
BF Homes, Paranaque city
According to BF Homes Properties, (2016)BF Homes is categorized as upper middle class subdivision with a total land area of 765 hectares not only in Paranaque City, but also parts of adjoining cities of Las Piñas and Muntinlupa.
Based on Philippine Statistics Authority (2010), the subdivision has 83,462 of population as of May 1...