Toys and Games Market Insights, Analysis and Forecasts 2015-2019: Hexa Reports

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Toys and Games Market Share, Size, Emerging Trends and
Growth, Analysis, Overview and Forecasts 2015-2019

Technavios market research analyst predicts the global toys and games market to grow at a CAGR of 5%
during the forecast period. The rise in disposable income and the growth of online sales are the primary
drivers of the growth of this market. Many international and local vendors sell toys and games through
e-retailing that helps in promotion of their brands. The prices offered to a customer are often lower
online due to the reduction in overhead costs. For instance, during 2012, the online sales of toys and
games accounted for 13% of the total online retail sales in North America.
The rising demand for eco-friendly toys is also expected to boost the market growth during the forecast
period. Eco-friendly toys are made from the materials like wood, cardboard, and organic cotton. For
instance, Green Toys make their products from recyclable plastic milk bottles. The company also tied up
with Walmart to sell their toys, as it was the most preferred shopping venue for the customers.
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Product segmentation and analysis of the toys and games market
 Plush toys
 Infant/pre-school toys
 Activity toys
 Dolls
 Games and puzzles
 Ride-on

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Plush toys dominated the market during 2014 with a market share of around 23% and is expected to
reach a market value of around USD 24 billion by the end of 2019. These toys are made of soft raw
materials such as terrycloth and are used as comfort objects. Moreover, these toys are used for
decorating or gifting on special occasions such as birthdays or Valentine's Day.
Segmentation by distribution channel and analysis of the toys and games market
 Specialty stores