The Four P’S of Marketing in B.M.W.

The Four P’s of Marketing in Bayerische Motoren Werke or B.M.W.
Ernesto Alcalá
University of Phoenix
Dan Capps
November 26, 2011

The Four P’s of Marketing in Bayerische Motoren Werke or B.M.W.
The marketing’s discipline changes rapidly; from one-dimensional dependence on public service announcements to a more advanced approach which draws from successful techniques used by commercial marketers. Instead of dictate ways to promote the product’s information to the business’ customers. The publicists tend to listen the needs and desire of its target audience building the program from there. Like any marketing process, the business’ primary focus consists to learn the needs of the people rather than trying to convince them to buy what the company produce. Today, the Marketers focus into the consumer not into the product. To perform this focus, the publicists attend the elements of the "marketing mix" or the four P’s: Product, Price, Place, and Promotion. As an example of marketing mix, the Bayerische Motoren Werke, Bavarian Motor Work, or B.M.W. demonstrates its effective marketing mix or four P’s mixing the exclusivity value to the elite brand, emphasizing its cars for those who desire an “ultimate driving machine.” (Russell, 2010)
The social marketing or product not often offers something physical. A variety of products exist, from tangible physical products like perfumes to services as medical test, practices such as sports, and finally, more intangible ideas like recycling. To have a viable product, the people need to perceive that they have an authentic dilemma or requirement.   As a consequence, the company’s product offers them a good solution to that problem. Any marketer or publicist needs to determine the consumers' perceptions of the challenge or needs to decide the necessary action or actions against it. (Weinreich, 2011). B.M.W. applies this first part of the marketing mix under the knowledge to make sure that not all of its...