The Emergence of the Internet as a Means of Data Collection and Survey Administration

The Emergence of the Internet as a Means of Data Collection and Survey Administration



Introduction

Since its creation, and subsequent release to the public, in 1994, the Internet has experienced massive growth in terms of access and usage. To date, around 1.114 billion people use the Internet worldwide, approximately 17% of the world’s population. The table below shows Internet usage split according to continent and in relation to world population:

|WORLD INTERNET USAGE AND POPULATION STATISTICS                                                                                                   |


World Regions |Population
(2007 Est.) |Population
% of World |Internet Usage,
Latest Data |% Population
( Penetration ) |Usage
% of World |Usage Growth
2000-2007 | |Africa |933,448,292 |14.2 % |33,334,800 |3.6 % |3.0 % |638.4% % | |Asia |3,712,527,624 |56.5 % |398,709,065 |10.7 % |35.8 % |248.8% % | |Europe |809,624,686 |12.3 % |314,792,225 |38.9 % |28.3% |199.5 % | |Middle East |193,452,727 |2.9 % |19,424,700 |10.0 % |1.7 % |491.4 % | |North America |334,538,018 |5.1 % |233,188,086 |69.7 % |20.9% |115.7 % | |Latin America/Caribbean |556,606,627 |8.5 % |96,386,009 |17.3 % |8.7 % |433.4 % | |Oceania / Australia |34,468,443 |0.5 % |18,439,541 |53.5 % |1.7 % |142.0 % | |WORLD TOTAL |6,574,666,417 |100.0 % |1,114,274,426 |16.9 % |100.0 % |208.7 % | |(taken from www.worldinternetstats.com, 19/3/2007)

The most notable statistic in the above table is the growth of the internet usage from 2000-2007. This figure highlights the fact, as time goes on; more people are able to access the internet. This in turn highlights the fact that more people across the world are becoming more accessible to businesses and other organisations looking to gather information and conduct research on a number of sources. One of the main consequences of this is that the conduction of research is beginning to become more prevalent on the internet. Wilson and Laskey (2003) cite that...