Suncare in Germany Consumer and Market Insights, Trends, Analysis and Forecasts 2020

Suncare in Germany Consumer and Market Insights, Share,
Growth and Forecasts 2020
The Suncare market in Germany will register marginally higher growth in value terms during 2015-2020 compared
to 2010-2015. Sun Protection is the dominant category in value terms in 2015 and will also register the fastest
growth during 2015-2020 followed by the After-Sun category. Private label Suncare products are high in demand in
Germany as consumers consider them to be a good alternative to costly brands. Demand for child specific Suncare
products will increase as consumers are taking extra care to protect delicate skin of babies and kids against
prolonged exposure to sun rays.
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Key Findings
-Strong economy and consumers with high disposable income will positively impact the consumer packaged goods
market in Germany.
-Among the three categories analyzed, the Sun Protection is the leading value category with 75.7% share by value
in the German Suncare market.
-Hypermarkets and Supermarkets and Health and Beauty stores are the leading distribution channels for Suncare
-Beiersdorf AG and L'Oreal Group are the market leaders in the German Suncare market.
-Value and Products Specificity are the major consumer trends that are driving the German Suncare market.
-Suncare products specific for children and aging population will gain demand in future in the country.
Canadean's Consumer and Market Insights report on the Suncare market in Germany provides insights on high
growth categories to target, trends in the usage of packaging materials, types and closures category level
distribution data and brands market shares.
What else is contained?
-Market data: Overall market value and volume data with growth analysis for 2010-2020

-Category coverage: Value and growth analysis for After-Sun, Self-Tan, and Sun Protection with inputs on individual