About the IMM Graduate School of Marketing Registration status Mission, Vision and Academic Board Why choose a career in marketing? Why the IMM Graduate School of Marketing? Distance learning International recognition New National Qualifications Framework NSC Admission criteria Undergraduate Programmes Certificate Programmes • Higher Certificate in Marketing • Higher Certificate in Export Management Diploma Programmes Diploma in Marketing Management Diploma in Export Management Degree Programme Bachelor of Business Administration (BBA) in Marketing Management 2 2-3 3 4 4 5 6 7 8 8 8 9 10 10 11 12 12-13 14 14 15 16 17 18 18,20 19,21 22 23-24 25

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Postgraduate Programmes • Postgraduate Diploma in Marketing Management • B Phil Honours in Marketing Management • M Phil in Marketing Assessment Examination Timetables • May 2011 • October 2011 Calendar of Events Fee Structure Payment Process


The IMM Graduate School of Marketing (IMM GSM) is registered with the Department of Education (DoE) as a private higher education institution under the Higher Education Act, 1997. Registration certificate number 2000/HE07/013. The IMM Graduate School of Marketing is quality assured by the South African Council on Higher Education (CHE). The IMM GSM programmes have been registered by the South African Qualifications Authority (SAQA). In addition, the IMM GSM is a member of the Association of Private Providers of Education, Training and Development (APPETD).

The Academic Board
The Academic Board of the IMM GSM is represented by members of the marketing industry and academics from reputable universities and business schools within South Africa. This is the highest academic decision-making authority of the IMM GSM. It oversees all of the academic quality assurance processes to ensure that students receive the necessary knowledge, skills and expertise needed to meet the demands of the market place and excel within a dynamic and...