Print Based Media

Explore the current and likely future role of print-based media in mass communications

“A GOOD newspaper, I suppose, is a nation talking to itself,”-Arthur Miller in 1961

In order to analyse and have a viewpoint on the topic we first must understand what print-based media consists of. ‘Print based media is the industry associated with the printing and distribution of news through newspapers and magazines’. The advances in Internet and information technology in the last ten years have brought a structural change to the means information is aggregated, processed, and then circulated. Most people of the older age bracket prefer to get their information the old-fashioned way i.e., from newspapers and magazines. The younger age bracket, on the other hand, prefer to rely on online sources for their information requirements. There is an indisputable discomfort that as the older generation moves on, the old media will also progressively evaporate. The increase of the new media has put the old (print) media organizations on the defensive. The new is not displacing the old, however; to a certain extent, it is transforming the old by forcing it to recognize precision, responsiveness and efficiency.
Throughout the course of this essay I will look at the history of print based media, where and how it started. I will then look at the current role of print based media in our society and we will conclude with the future role of print based media in mass communications.

The print media started around 1440 when Johann Guttenberg of Germany invented the printing press an invention that would become one of the most important to human life. Before the printing press arrived, books were written by hand and substantial time was required to create a single copy. Print based media such as newspapers, pamphlets, and books were previously the yardstick of wealth and economic power.
The first official newspaper published in English was the London Gazette of 1666. It later went on...