‘PRAN’ started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years, the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country. “PRAN” is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 82 countries of the world where PRAN Products are regularly being exported. . It is the largest exporter of processed agro products with compliance of HALAL & HACCP, Means that all the PRAN products are produced as per international standards maintaining highest level of quality at every stages of its production process.
PRAN stands for Program for Rural Advancement Nationally. “PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also. Since its inception in 1981, PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh.
PRAN is currently producing more than 200 food products under 10 different categories i.e. Juices, Drinks, Mineral Water, Bakery, Carbonated beverages, Snacks, Culinary, Confectionery, Biscuits & Dairy. All their products are increasingly popular and forecasts suggest that annual sales of such products will grow at more than 49 percent for the next 3 years. The company has adopted ISO 9001:2000 as a guiding principle of its management system.
‘PRAN’ have shown the way of contract farming in Bangladesh for the first time and procure raw material directly from the farmers and processes through high-tech machinery at their several factories into hygienically packed food and drink products. As PRAN GROUP is the largest contract manufacturer, they promote contract farmers and help them produce quality crops with increased yields and to obtain fair prices.
The main objectives of this report are given below:
 To acquire the knowledge of   marketing practices of   PRAN

Similar Essays