Commenting on the report, an analyst from Technavios team said: The emergence of mobile wallets is a trend to watch for, as it is expected to drive market growth quite significantly. More customers are using e commerce sites to shop online using tablets or smartphones. This trend will continue as mobile devices are becoming more user friendly and accessible.
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According to the report, a key growth driver is the shift towards digital commerce. Some companies have begun restructuring their business and revenue strategies by moving from the traditional approach to the digital approach. Traditionally, commerce was restricted to showcase essential product details and simple merchandising. However, it has evolved and diversified. It involves services such as deploying interactive hubs for consumer marketing to handling associated services.
Further, the report states that one challenge that could adversely impact market growth is...