Preference of learning style among BM222 part 4A students in the Faculty of Business Management Uitm Shah Alam

1.0 Introduction

1.1 Background of Study

      According to who-surname (year) students have individual learning style preferences including visual (V; learning from graphs, charts, and flow diagrams), auditory (A; learning from speech), read-write (R; learning from reading and writing), and kinaesthetic (K; learning from touch, hearing, smell, taste, and sight).

      Although most people use a combination of the three learning styles, they usually have a clear preference for one. Knowing and understanding the types of learning styles is important for students of any age. It is advantageous for students to understand their type of learning style early on so that homework and learning may become easier and less stressful in the future (who-surname, year; who-surname, year).

      Visual learners learn best by looking at graphics, watching a demonstration, or reading. For them, it’s easy to look at charts and graphs, but they may have difficulty focusing while listening to an explanation. Visual learners remember information better when pictures and images are associated with learning. These learners have a difficult time when just presented information orally. Even writing down information will help visual learners. As spatial learners, they possess a good sense of direction. Visual learners build pictures in their minds when they hear stories. Learning sequences or words is done by associating pictures and images with the material. Students who are visual learners will read large amounts of text and highlight the significant ideas in colors.

      Auditory learners would rather listen to things being explained than read about them. Reciting information out loud and having music in the background may be a common study method. Other noises may become a distraction resulting in a need for a relatively quiet place. Auditory...