Motivation at Foxconn

Narrative Analysis
Michael Bamberg
Clark University

      In H. Cooper (Editor-in-chief), APA handbook of research methods in psychology
      (3 volumes). Washington, DC: APA Press.

      *Contact address:
          Michael Bamberg
          Clark University
          Department of Psychology
          950 Main Street
          Worcester, MA 01610

          (on sabbatical until August 2010, please contact using email address)

      There are a number of different connotations that are commonly connected to the use of the terms narrative research, narrative inquiry, and narrative analysis--connotations that intersect and often contribute to the impression of narrative research as complex and multilayered, if not confusing. One of the most central ways this complexity plays out is in what can be taken as the most basic intersection, namely between research on narratives, where narratives are the object of study, and research with narratives, where narratives are the tools to explore something else--typically aspects of human memory or experience.   One of the goals of this chapter is to work through some of the complexity and to make recommendations for how to follow methodical procedures when working with narratives--procedures that are built on, and follow insights gained from, work on narratives.
      The chapter is divided into two parts, followed by a brief summary and reflection. The first part presents an overview on the topic of narrative methods with the aim to show how different research questions and different research traditions have informed and led to what falls broadly under the purview of narrative methods. The second part of the chapter features an analysis of a story that will illustrate how traditions and questions sampled in the first part of the chapter can be applied, and contribute to answer a number of different research questions....