Marketing of Educaiton Institutes

PRESENTATION ON MARKETING MIX OF SOFT DOT {Hi-Tech Educational & Training Institute} :
PRESENTATION ON MARKETING MIX OF SOFT DOT {Hi-Tech Educational & Training Institute}

Introduction :

Introduction Marketing Mix is a major concept in modern marketing and involves practically everything that a marketing company can use to influence consumer perception favorably towards its product or services so that consumer and organizational objectives are attained, i.e. Marketing mix is a model of crafting and implementing marketing strategy. In this assignment, I will discuss the major marketing mix variables as classified by Prof. E. Jerome McCarthy which are: i. Product ii. Price iii. Place (Distribution) iv. Promotion. Throughout the assignment I will prefer to use my reference to Soft dot Hi-Tech Educational & Training Institute . I will refer to this Institute how it has diversify its market products, the price range, places for distribution and the promotional strategies they have used to promote their products.

Soft dot In Brief :

Soft dot In Brief A harbinger of quality education, Soft dot Hi-Tech Educational & Training Institute is an innovative Educational and Training organization. With professional expertise under the belt, the institute offers excellent education in various streams viz. Management Mass Communication Insurance CA Coaching Information Technology Travel & Tourism Hardware & Networking Computer Courses

Soft dot Products :

Soft dot Products The first market mix element is Product. A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a need or want.. These product attributes can be manipulated depending on what the target market wants. Also, customers always look for new and improved things, which is why marketers should improve existing products, develop new ones, and discontinue old ones that are no longer needed or wanted by the customer.

Soft dot has a variety...