Koop Guru’s Social and Co-Operative Strategies That Boost Entrepreneurial Ventures

Siti Sarwani Mohamad Salleh
Naila Aaijaz
Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan

There has been a massive growth in studies on entrepreneurship since the 1980s. Much of this growth has been in studies of small and medium enterprises (SMEs). Such studies of entrepreneurship tend to be preoccupied with the individual, and the purely economic aspects of starting a new enterprise and subsequent business development. There has also been much smaller range of studies in social and public entrepreneurship, including co-operative. It is often said that cooperation is powerful in practice but weak in theory. Even though not relatively true it is a fact that cooperation has been little researched, has weak associations with typical economics and, to a certain extent for these reasons, the theory and practice remains unexpectedly unfamiliar. The intention of this paper is to correct the situation by reviewing a) the social strategies that benefits entrepreneurship ventures within co-operatives, and b) the benefits members gain from the membership programs. The main points of departure in a cooperative organization are that membership is voluntary and open to all and that it produces services in the interests of its members. The cooperative form of company and entrepreneurship is in extensive use throughout the world. Today, cooperation has an important social role to play in the organization of economic relations, including entrepreneurship. While originally cooperatives guaranteed the balanced improvement of the market financial system, in the innovative globalizing world these national, democratically controlled organizations ensure that the economy maintains to provide the daily needs of the average people especially the members’ of Koop Guru.

Keywords Corporate/ cooperative social responsibility,...