Food Allergy and Intolerance Products Market Set to Expand and Become Organized During 2012-18

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Over the years the global food allergy and intolerance products market has developed from nascent to mainstream. The global
food allergy and intolerance products market has enormous growth prospects due to increasing number of people with allergies
and sensitivity towards specific foods. Growth in the market of such foods is mainly due to more and more people embracing
foods which are gluten-free and wheat-free. Moreover, people are shifting their food habits due to an individual choice towards
leading a healthier lifestyle. Also rise in education and advancements in diagnostic technologies results in more diagnosed
incidence of diseases.
Initially intolerance foods where confined only to pharmacies and wellness food shops but now such products are occupying
shelves of the mainstream supermarkets and grocery shops due to rising popularity of such products along with increasing
product pipeline. Large multi-retail players are coming up with their own in-house ranges of gluten-free foods such as bakery
items, cereal goods, sauces, meat items and pizza. Supermarkets are also advertising intolerance food on-line to attract the
customers. With increasing popularity of intolerance food, it is entering the restaurant domain as well with allergen-free items
present in their menus.
The United States occupies the major share of the overall food...