Facial Serum Market Trends, Price, Demand and Forecasts to 2020

Technavio Announces the Publication of its Research Report Global Facial Serum Market 2016-2020

Technavio recognizes the following companies as the key players in the global facial serum market: Beiersdorf, Estée Lauder, L'Oréal, P&G, and Shiseido.

Other Prominent Vendors in the market are: Amway, Avon Products, Burberry, Cadiveu Professional USA, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Mary Kay, O Boticário, Revlon, Tom's of Maine, Unilever, and World Hair Cosmetics (Asia).

Browse full report with TOC@ https://marketreportscenter.com/reports/388394/global-facial-serum-market-2016-2020

Commenting on the report, an analyst from Technavios team said: Innovation in packaging is one of the recent trends gaining traction in the market. The packaging of products plays a two-fold role of safeguarding the content and as a marketing tool to make the products stand out on a store shelf and allure consumers to choose the product. Some of the serums launched in 2015 that had innovative packaging were the dual-phase serum for Clarins Double Serum and IOMA’s device for measuring hydration in the skin. The emergence of oil-based cosmetics is leading to innovations in packaging that enable deep formulations to be held and dispensed in a more effective manner.”

According to the report, the rising sales of premium products and growing middle-class aspirational spending is an important driver contributing to this markets growth. The sale of premium skin care products is increasing globally, and this is encouraging manufacturers to expand their offerings, including facial serums, in the luxury segment. One of the factors driving the sales of these products is the high demand from the middle-income class population. Growing middle-income class aspirational spending in developing countries such as Brazil, Thailand, China, India, and Malaysia is helping to drive...