Europe Wine Market Analysis, Competitive Strategies and Forecasts, 2015-2019: Hexa Reports

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Europe Wine Market Size, Share, Trends, Growth, Analysis
and Outlook, Competitive Strategies And Forecasts, 20152019

Technavio's market research analyst predicts the wine market in Europe to witness a decline at a rate of
around 0.62% during the forecast period. The falling production of grapes in Europe is the primary driver
for the decline of the market. Adverse weather conditions in the region are affecting the production of
grapes, which is the major component of wines. During 2012, Europe witnessed a 62% decline in grape
wine production.
The rise in dominance of the US as a wine consumer is also expected to deter the growth of the wine
market in Europe. Currently, 39% of the wine consumed is outside Europe, especially in countries such
as the US, China, and Argentina.
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Product segmentation and analysis of the wine market in Europe
 Still
 Sparkling

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Still wine dominated the wine market in Europe with a market share of 94% during 2014. However, this
segment is expected to witness a decline in share during the forecast period. Siglo and Campo Viejo
from Pernod Ricard are the most popular wines in this segment.
Segmentation by distribution and analysis of the wine market in Europe
 Supermarkets and hypermarkets
 Specialist retailers
 Online retail
Supermarkets and hypermarkets led the wine distribution channel in Europe with a market share of 48%
during 2014. Supermarkets allow the consumers to indulge in wine tasting before buying; along with
making a choice of the origin and ageing of wine suitable to them.
Segmentation by packaging and analysis of the wine market in Europe
 Glass bottles
 Liquid cartons
 Pet bottles
 Bags in-box
 Metal beverage can
Glass bottles accounted for nearly 95% of the market share...