Normative Ethics:   Utilitarianism and Deontology
AuRiesheaua Bell
TUI University

ETH 501
Dr. Cliff Butler
July 20, 2009

In this paper, I will focus on the normative ethics to include utilitarianism, deontology, teleology, consequentialism, and egoism.   I will use these terms to describe the dilemma that Alan Boeckmann faces as the CEO of FLUOR, a construction company.
Moral philosophy can be divided into three categories:   “Meta ethics, normative ethics, and applied ethics “(Kagan, 1997; pg. 2).   People’s right and wrong actions are governed by moral philosophy (Fieser, 2006).   Moral philosophies lay the blueprint for resolving conflicts that affect human lives.   These philosophies also try to balance all those who would be affected by certain ethical decisions so that all reap some benefit.   Moral philosophies are perspectives that provide people with certain moral principles as the live throughout their life (P.L.E., 2008).    
Normative ethics is geared towards defining the basic moral principles in which we should live by.   Kagan states that normative ethics is judging an act by right or wrong (Kagan,1997;   pg. 2).     It focuses on how people should or “ought” to act (Kagan, 1997; pg. 8).   Normative ethics is often referred to as prescriptive ethics as well (P.L.E., 2008).   The rule of doing unto others as you would have them do unto you is considered an example of normative ethics (Fieser, 2006).   Whether a single or a set of principles is applied, normative theories are to judge actions (Fieser, 2006).   Such is the case of CEO Alan Boeckmann.   Here is a man who as a young adult witnessed firsthand that lying can cost you everything.   His company, FLUOR, is trying to set the bar for utility business making in the construction industry (Kimes, 2009).   While his intentions are clear, those who are in competition with him are not so honest.   The numerous bribes that constantly take place in the industry suggests that...